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Thursday, August 16, 2001

The entire text of the Cluetrain Manifesto is now online.

A new book from its co-author, Chris Locke, has it's own Gonzo website.
Note: This page says, "Gonzo" when you load it.

I once heard a talk on aircraft design in which the speaker explained the aerodynamic basis for a scene in a movie I saw as a kid. I can't recall the name of the film, but I've often used this scenario as an analogy for solving critical problems by going against "the rules" dictated by the sort of sanity and logic that would apply under normal conditions. In the movie, various test pilots attempt to fly an experimental plane capable of supersonic speed. As the plane approaches Mach 1, something strange happens to the controls. Instead of causing the plane to climb, pulling back on the stick puts it into a dive, with terminal consequences for both plane and pilot. Finally, our hero, Chuck Yeager, breaks the sound barrier and lives to tell about it by reversing the normal procedure. As the plane begins to bore in, he pushes forward on the stick instead of pulling it back. The story may be apocryphal, but the point is that the pilot never would have survived unless he did something that was -- according to all available evidence up until that time -- a little crazy.